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Wednesday, March 30, 2016

Survey Post


  1. In order to create questions, we had to research our topic. The research helped make the questions, but experience in gyms themselves helped too.
  2. Some of the questions differed between me and my partners’ surveys. We formatted ours differently as well.
  3. They did not. I did not make the age grouping good because everybody was in the one group and I could not use that to decipher results.
  4. It told me that most people do not care about babysitting or pools. It generally told me that people would join a gym for lower prices rather than higher as well.
  5. See attachment

Tuesday, March 29, 2016

From my survey, I learned that most people live close to the YMCA. Everybody who took my survey is between the ages 13-19 and most people do not care about babysitting in the gym. The most common thing people want is a clean gym and clean equipment with enough room to do their own stuff.

From the research, I learned that there are 4 or 5 gyms that are all competitors with each other (Gold's, Planet fitness, WOW, YMCA, and BSC). They all vary in price per month, but the YMCA has the most to offer with a pool, classes, a basketball gym and babysitting as well as the work out gym. It is very versatile.

Monday, March 21, 2016

My Survey

https://docs.google.com/forms/d/1dsU0uaTW7J6a6WBiL4Y84rR5ffa-rdCfz9RmzgcGyaM/viewform

Tuesday, March 1, 2016

Case Study: Olympic Benefits?

The case study was performed to determine the potential benefits and losses from hosting The Olympic Games. To give an idea of both scenarios, the case study talks about games such as Atlanta Summer and Salt Lake City Winter as some of the most successful Olympics ever. On the contrary, Athens Summer Olympics caused the worst economic downturn in Greece's history and the effects are still being seen 12 years later.

This case study was in the first chapter titled World of Marketing and I got things out of the vocabulary words that follow:

Marketing- The marketing for Salt Lake City's games was top notch as most of the world now knows Utah as "America's West"

The use of Performance Enhancing Drugs in professional sports is certainly something worth discussing. It has become an increased problem and organizations need to find an effective way to stop the cheating. More harsh and unyielding punishments should be instated to deter rule-breakers.

Wednesday, February 10, 2016

Marketing Mix Post

My business would be a bat company. It would use state of the art alloy technology to create new bats for baseball players.
Product-Baseball Bats
Price-$500-
Promotion-advertisement in Sports Magazines such as East Bay and SI, drop inventory in Sports Authority and other sports superstores.
-Offer incentive such as trial bats, bat packs and warranty
Place-Sports stores

Easton Bats-Competition
Product-Baseball Bats
Price-Slightly less expensive, $300-500
Promotion-Generally similar
Place-Similar


Tuesday, February 2, 2016

Boston Olympic Bid

In my opinion, the failed bid for Boston 2024 Summer Olympics will help the city more than not. Two specific examples come to mind. For one, traffic would be a terrible issue. Every day, enormous amounts of people commute to Boston for their work day. I speak from experience as my mom commutes every day and she despises how long it takes to get to work. If the Olympics were here, there would be even more people using the roads and traffic would be at a perpetual standstill. The other issue would be a demand for housing. It would cost insurmountable amounts of money to pay for all of the venues and hotels needed to house everyone who is present at the games and we would most likely lose money from the endeavor. It would have been fun, yes. But the fun is not worth the steps that would have to be taken to bring the Olympics here.