The case study was performed to determine the potential benefits and losses from hosting The Olympic Games. To give an idea of both scenarios, the case study talks about games such as Atlanta Summer and Salt Lake City Winter as some of the most successful Olympics ever. On the contrary, Athens Summer Olympics caused the worst economic downturn in Greece's history and the effects are still being seen 12 years later.
This case study was in the first chapter titled World of Marketing and I got things out of the vocabulary words that follow:
Marketing- The marketing for Salt Lake City's games was top notch as most of the world now knows Utah as "America's West"
The use of Performance Enhancing Drugs in professional sports is certainly something worth discussing. It has become an increased problem and organizations need to find an effective way to stop the cheating. More harsh and unyielding punishments should be instated to deter rule-breakers.
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